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Inflexion
Oakley advises Inflexion on the simultaneous buyouts of Energy Helpline and UK Web Media
inflexintrans
Sector:
Online
Transaction Type:
Acquisition
Date:
April 2018
Deal Value:
Undisclosed

Oakley Advisory Limited (“Oakley”), the independent corporate finance firm offering specialist advice across the TMT sector, has advised Inflexion Private Equity (“Inflexion” or the “Company”) on the simultaneous buyouts of Energy Helpline (“EHL”) and UK Web Media (“UKWM”), to create Comparison Technologies, a multi-channel price comparison enabler in home services.

Founded in 2002, EHL is a price comparison tool for the electricity and gas sectors. It operates in both the direct and affiliate channels via on and off-line customer conversion. UKWM is a marketing solutions and price comparison business that was founded in 2001 and operates a number of price comparison websites which help customers to compare and switch a range of home services focused on TV and telephony.

Price comparison is rapidly becoming an important component of the sizeable home services market. Consumer demand for comparison and switching in home services is growing as people have more choices, both from new and existing suppliers.

Inflexion is a UK mid-market private equity firm, investing in high growth, entrepreneurial businesses with ambitious management teams and working in partnership with them to accelerate growth. Inflexion’s flexible approach allows it to back both majority and minority investments, typically investing £10m to £150m of equity in each deal.

The Oakley team comprised Daniel Havercroft, Partner, Anthony Yaneza, Director and Harry Williams, Analyst.

Daniel Havercroft, Managing Director at Oakley, commented:

“We are delighted to have advised Inflexion on this transaction and believe that Comparison Technologies is perfectly positioned to help consumers of home services save money, while offering providers with a range of services to help them optimise their customer acquisition strategy. With Inflexion’s industry knowledge and experience, we believe that Comparison Technologies has a fantastic partner to grow and develop with.”

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