• New York
  • Berlin
  • London
Transaction Type:
June 2017
Deal Value:

Oakley Advisory Limited (“Oakley”), the independent corporate finance firm offering specialist advice across the TMT sector, has advised Esendex Topco Limited (“Esendex” or the “Company”) on its sale to HgCapital. Founded in 2001, Esendex provides a broad portfolio of high value business critical application-to-person messaging solutions to SMEs and corporate customers. Esendex’s product portfolio includes SMS, voice, email, payment and IP-based products which are delivered over rich APIs and web applications. Over 13,000 businesses in the UK, France, Spain, Ireland, Germany and Australia rely on its services to communicate with their customers and staff. Esendex employs over 140 people across its international offices.

The transaction was completed on 12 June 2017 and represents an exit for Darwin Private Equity, who backed a management buyout in 2013. Oakley acted as sole financial advisor to the Company. The Oakley team comprised Chris Godsmark, Managing Partner, Christian Craggs, Managing Director, Zishaan Arshad, Assistant Director and David Rogers, Senior Associate.

Immediately following the transaction, Esendex acquired SMSpubli, a leading supplier of business messaging services in Spain, to further strengthen its position in this fast-growing market. Esendex and SMSpubli will combine with Mobyt SpA and SMSenvoi, existing HgCapital portfolio companies, which provide similar business messaging solutions in Italy and France. The group will be led by existing Esendex CEO, Geoff Love.

Chris Godsmark, Managing Partner of OAL, commented:

“We are delighted to have worked with Darwin and Esendex on this transaction. The management team, led by Geoff Love, has done a fantastic job of making Esendex the leader in a fast moving market; with HgCapital’s backing we have every confidence that the business will continue to expand and lead the consolidation of the European business messaging market. The transaction highlights Oakley’s strong position in the technology sector and track record of selling private equity-backed businesses.”

Oakley Advisory

Oakley is one of Europe’s leading independent corporate finance firms offering expert, specialist advice across a range of sectors including Telecoms, Technology, Online, Media, Datacentres and Hosting. We are unique in the mid-market in offering highly specialised sector insight and knowledge combined with our Equity Capital Markets capability, meaning we can provide the fullest possible suite of advice across both public and private markets.

This transaction marks the fifteenth deal we have announced or completed in the last twelve months, which includes advising Zegona on its sale of Telecable to Euskatel, Ingresso on its sale to accesso Technology Group, Gigaclear on its equity fundraising, Infinity on the sale of its Stockley Park Data Centre to Zenium, Lyceum on its acquisition of Timico, Just Eat on its acquisition of SkipTheDishes and Daisy on its takeover of Alternative Networks.

Related Transactions